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Green Principles: BetterBusiness

A
Accountable business
We should assume responsibility for our actions.
  
B

Best in the business
We should aspire to be the best in our business.

  
C

Capacity for positive change and transformation
We should be willing to effect positive change and allow for better alternatives.

 

D

Democratic and progressive business
Democratic and progressive business is direct, inclusive, open, participatory and transparent.
Source: Our Global Neighbourhood – Report of the Commission on Global Governance

  
E

Ethical business
Equal, fair and just.

  
F
Fair and equal business
Responsible business.
  
G

“Doing well by doing good”
C
orinne McLaughlin

“People before profits.”
Anita Roddick

  
H

Humanstream business
People matter.

  
I

Inclusive and participatory business
A unifying consciousness that is fair and equal.

  
J

Economic justice
Divisiveness and separatism are inappropriate.

  
K

Practical knowledge
We should share experience and grow in mutual understanding.

  
L

Courageous leadership
We should lead by example and courage.

  
M

“People matter”
Anita Roddick
New paradigm

  
N

New paradigm
Humanstream business.

  
O

Open business
We should have nothing to hide.

  
P

“People before profits”
Anita Roddick
We matter.

  
Q

Equity
Fair and equal play.

  
R

Common responsibility
We should share a common responsibility to serve a larger, long-term mutual interest.
Source: Our Global Neighbourhood – Report of the Commission on Global Governance

  
S
Serving the common good
“Serving the common good through the sacrifice of selfishness. Only what is good for all is good for each one.”
Source: World Goodwill Newsletter – 1996, No. 4
  
T

Transparent business
We like those whom we trust.

  
U

Unity
We don’t exist in a vacuum.

  
V

Clarity of vision and strategy
A C. B = Road Map.

  
W

Worthwhile involvement
We should care.

  
X
Exceptional business
Outstanding.
  
Y
High-yield business
“Excellence. Quality. Superiority. First rate. Exceptional.”
Lorna Riley
  
Z
“Concerned citizen”
Anita Roddick
We should care for our mutual well being.

 
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Last Updated: 01-02-2007